Home IM Course Justin Borge – TURNING SEARCHES INTO TRAFFIC

Justin Borge – TURNING SEARCHES INTO TRAFFIC

Justin Borge – TURNING SEARCHES INTO TRAFFIC
https://academy.helpwithyourhustle.com/turning-searches-into-traffic-a-course-on-keyword-research-and-content-strategy

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THE TRANSFORMATION OF SEARCHES INTO TRAFFIC

A course on keyword research and content strategy will be provided. You can use our process for yourself, your business or for your clients if you so choose.

How to Obtain Assistance and Submit Requests

1. Getting Things Started

We walk you through the process of setting up the exact template we use for our paying clients, and then we take you on a tour of Ahrefs, the primary tool we’ll be focusing on throughout the rest of the course.

2. Determining Who Your True Competitors Are

It is necessary to identify the *right* competitors to analyze before you can proceed with the rest of your spreadsheet. We never stray from these three approaches.

3. Creating a master list of everything that your competition ranks for in order to better understand your competition

Once you’ve identified the most relevant competitors to research, it’s time to export all of their SEO data into a searchable Master List that can be easily searched. You’ve discovered a term you’d like to rank for. Make use of the Master List to open the exact page on your competitor’s website in order to make notes on what you can do to improve your own.
Fourth, structure your marketing funnel around keywords that are simple to rank for.

reviewing the structure of a marketing funnel, and then guiding you through the process of organizing each phase of your funnel based on keyword opportunities that drive traffic.
Making an expert-level content strategy is step number five.

It’s one thing to compile a large amount of information. It’s one thing to have confidence in your interpretation of the data, and quite another to know exactly how to put that interpretation to good use.

6. Calculating the Return on Investment (ROI) in SEO and Content Marketing

Forecasting return on investment (ROI) is a difficult task for SEO professionals, and managing client expectations is critical to avoiding disappointed clients. Everyone needs to be on the same page when it comes to how long it might take to see significant results and how those results can be reasonably forecasted in advance (to justify the up-front investment).

Learn how we forecast future traffic and, more importantly, future earnings for the businesses for which we provide consulting services in this section of the website. Maintain a conservative approach in your estimates, demonstrating your knowledge of the subject matter, and leaving room for them to be surprised by your future successes. It is always preferable to under-promise and over-deliver rather than the reverse. Find the keywords that your competitors are using (and that you aren’t using) as a bonus!

Content Gap is a tool provided by Ahrefs that allows you to analyze and compare multiple websites against one another. The tool can show you (at a very fine level of detail) which keywords Site A, Site B, and Site C all share with one another but which Site D…does not share with one another. You can also sort the keywords you find by their volume, difficulty, and cost per click to narrow down your results.

This type of information is not difficult to obtain if you know what you’re doing, but it can be extremely valuable to a company, and we have firsthand knowledge that they are willing to pay a premium to obtain it. (We charge $299 for each report.)… It’s not out of the question that we could charge more, but we feel guilty because it doesn’t take us very long to complete the task at hand.

Course Size: 1.41 GB
Justin Borge – TURNING SEARCHES INTO TRAFFIC

Justin Borge - TURNING SEARCHES INTO TRAFFIC